What is the NIL (Name, Image and Likeness)?

Why Brands Win When They Partner with College Athletes?

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College athletes are followed by college sports fans, which is a wealthy demographic that, prior to NIL, could only be accessed by becoming a corporate sponsor of a university's athletic department.

 

COLLEGE SPORTS FANS ARE...

1.6x more likely to have incomes GREATER THAN $100,000

77% say brands spending money with student-athletes is a great way to support them.

59% more likely to have monthly disposable incomes of $7.5-10K

58% are more likely to respect a brand that sponsors student-athletes.

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Name, Image, and Likeness (NIL) represents a transformative shift in collegiate athletics, granting student-athletes the ability to leverage their brand for financial opportunities. Traditionally, college athletes faced restrictions on profiting from their athletic achievements, but recent changes in legislation now empower them to engage in endorsements, sponsorships, and other revenue-generating activities. This newfound freedom enables student-athletes to capitalize on their popularity while maintaining their amateur status, creating a more equitable landscape within college sports. Watch the video below and then click on the PowerPoint presentation, we will explore the implications of NIL, the opportunities it presents, and the important considerations student-athletes must navigate in this evolving arena.